I have a lot of secrets. Things that no one should know. I have secrets about products that clients want to have perceived as being made by them and not us. I have secret formulas. I have secret processes. I have secret ingredients. In fact I have secret documents!
In the business we are in, if you can't keep a secret, everybody loses. Like real life, but instead of hurt feelings you get hurt financials.
I am asked all the time to divulge secrets. But I can not do that. When a client asks us to keep something confidential, we do. When a client asks us not to disclose, we will not disclose. Out feeling is that we are an extension of our clients and their best interest is our best interest.
What do we do that is so special it requires secrets? We make lotions and potions that others market under their own brands. We may add a secret ingredient to a common base formula. We may brand a common formula that is enhanced by marketing. We make a lot of product and we do it for others.
So, yes indeed I have a secret or two!
The Pied Piper
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