The Anatomy of a new product. Development: Part One
We meet multiple times a month to discuss "the week that was"
and to toss around new product ideas. Ideas
that are new to us anyway.
One idea that
came up concerned oil diffusers for the home and office. We have been making massage oils with
fragrances and thought this might be a natural extension for us.
So we started the process to see what kind of containers we
could use but knowing the primary market would be promotional
product rather than package for retail.
We quickly discovered that the traditional size jar and oils involved with retail diffusers
were going to be too big and too costly.
As we
started up the path to downsizing the product, a new thought occurred. Using the existing and available containers
we usually work with, can we develop a small tube for use in the car or cubicle
or home that held pre-soaked pieces of bamboo?
The lab made some up and we discovered that the fragrance
evaporated to quickly. So the project
was parked for a few weeks. Then we got
back after it and made the following decision. We need to test a vaiety of substrates to find a workable solution.
We are testing a wide variety of materials from cork to cotton
to find a vehicle that will provide
consistent and longer term aroma therapy…come
back and find out how we did!
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