Monday, January 30, 2012

Ever Hear of Tea Tree?

I wandered back into production and asked what the heck they were making.  My nose knows smells and this was a very unusual odor.  Jeff, our GM, told me it was Tea Tree lip balm for a client.  Very different from the usual oils we add.  So what is tea tree?  I had to dive into Wikipedia to find out. And most of you will be learning it first here!

The indigenous Bundjalung people of eastern Australia use “tea trees” as a traditional medicine by inhaling the oils from the crushed leaves to treat coughs and colds. They also sprinkle leaves on wounds, after which a poultice is applied. In addition, tea tree leaves are soaked to make an infusion to treat sore throats or skin ailments.[2][3]
Use of the oil itself, as opposed to the unextracted plant material, did not become common practice until researcher Arthur Penfold published the first reports of its antimicrobial activity in a series of papers in the 1920s and 1930s. In evaluating the antimicrobial activity of M. alternifolia, tea tree oil was rated as 11 times more active than phenol.[4]
The commercial tea tree oil industry was born after the medicinal properties of the oil were first reported by Penfold in the 1920s. It was produced from natural bush stands of M. alternifolia that produced oil with the appropriate chemotype. The plant material was hand cut and often distilled on the spot in makeshift, mobile, wood-fired bush stills.
Production ebbed after World War II, as demand for the oil declined, presumably due to the development of effective antibiotics and the waning image of natural products. Interest in the oil was rekindled in the 1970s as part of the general renaissance of interest in natural products. Commercial plantations were established in the 1970s and 1980s, which led to mechanization and large-scale production of a consistent essential oil product.[5]
Among over 98 compounds contained in the oil, terpinen-4-ol is responsible for most of the antimicrobial activity.[6]
Although tea tree oil normally is extracted from Melaleuca alternifolia commercially, it can also be extracted from Melaleuca dissitiflora and Melaleuca linariifolia. Tea tree oil is defined by international standard ISO 4730 (2004) ("Oil of Melaleuca, Terpinen-4-ol type"), which specifies levels of 15 components which are needed to define the oil as "tea tree oil."



Tea tree oil composition,
as per ISO 4730 (2004)
ComponentConcentration
terpinen-4-ol30–48%
γ-terpinene10–28%
α-terpinene5–13%
1,8-Cineole0–15%
α-terpinolene1.5–5%
α-terpineol1.5–8%
α-pinene1–6%
p-cymene0.5–8%

Tea tree oil has been scientifically investigated only recently. Some sources suggest beneficial medical properties when applied topically, including antiviral,[7] antibacterial, antifungal, and antiseptic qualities. It also has beneficial cosmetic properties.[8]
Tea tree oil is active against Staphylococcus aureus, including MRSA.[9] Tea tree oil is less successful for application in the nose.[10] Also, there is clinical evidence that topical dermatological preparations containing tea tree oil may be more effective than conventional antibiotics in preventing transmission of CA-MRSA.[11]
Recent studies support a role for the topical application of tea tree oil in skin care and for the treatment of various diseases and conditions. Tea tree oil appears to be effective against bacteria, viruses, fungal infections, mites such as scabies, and lice such as head lice. A 2008 study of in vitro toxicity showed a tea tree oil preparation was more effective against head lice than permethrin, a popular pharmaceutical remedy.[12]
In the treatment of moderate common acne, topical application of 5% tea tree oil has shown an effect comparable to 5%. benzoyl peroxide Albeit with slower onset of action, patients who use tea tree oil experience less side effects than those that use benzoyl peroxide treatments. [13]

Wednesday, January 25, 2012

Hottest Product to start 2012

The Hot New Product for us this start of 2012 is an item that can find it's roots at the dawn of time..Face Paint-or as my high schoolers call it..WAR PAINT.  March Madness Approaches, put your game face on!



 Prehistoric Body Decorations

The existence of identifiable body decorations on some Neanderthal humans from as early as 75,000 b.c.e. provides intriguing evidence of the first human use of adornment or decoration, and thus the first incidence of fashion. In the Shanidar Cave in northern Iraq, remains of Neanderthal man, an early subspecies of Homo sapiens, were found alongside lumps of red iron oxide and rubbed manganese. Archeologists, scientists who study the physical remains of past cultures, believe that these items were used to draw designs on the body. The red material is thought to symbolize blood, but it is not known whether the decorations were meant to attract or frighten. Cro-Magnon (another prehistoric ancestor of modern humans) burial sites dating back as far as 33,000 b.c.e. in the southwest of modern-day France also showed evidence of the use of red dyes on the body.
Some of the best direct evidence of early human body decoration comes from the rock paintings of the Sahara desert of northern Africa. The oldest of these paintings dates to about 7000 b.c.e., with other paintings dating to as late as 1500 b.c.e. The earliest and most famous of these paintings, found in the country of Algeria in northern Africa, shows a woman with parallel rows of dots running down her legs, arms, and torso. Another example of early body painting comes from headless stone female figurines found by archeologists near Ain Ghazal, Jordan. The figurines, which are believed to date back to 8000 b.c.e., featured indented patterns around the buttocks and belly. Later examples of body decoration among early humans include figurines from c. 5000 b.c.e. Mesopotamia (the region centered in present-day Iraq near the Tigris and Euphrates rivers) and 3000 b.c.e. Romania that show evidence of similar markings on the legs, arms, and breasts. Scientists believe that these markings signal a woman's fertility or ability to bear children and made women more appealing to potential mates. The use of decoration to draw attention to a woman's sexual qualities would become one of the primary functions of fashion throughout human history.
Evidence of male body decoration is more elusive, but it seems very likely that early man also decorated his body. Given the examples of primitive peoples who survived into the modern era, including the Aborigines in Australia and Native Americans in North America, who use elaborate patterns of decoration for many occasions, scientists believe that it is likely that early man did so as well. The body was likely painted in order to provide camouflage while hunting or for ritual or social occasions. They may also have used other forms of decoration such as tattooing or scarification, in which small cuts are made in the skin to create permanent scars in patterns.
In addition to body painting and decoration, it is also clear that beginning with Neanderthal man, early humans did enjoy wearing decorative objects. The gravesites of Neanderthals indicate that both men and women liked to ornament themselves with bracelets and necklaces that consisted of a length of animal hide strung with beads, shells, teeth, bones, or other small objects.

FOR MORE INFORMATION

Gröning, Karl. Body Decoration: A World Survey of Body Art. New York: Vendome Press, 1998.



Friday, January 20, 2012

Cold and the Common Man

I arrived at work to -2 degree temperatures and prepared for the 4 inches of snow expected today.  Then I thought about our friend Eric Larsen, Polar Explorer.  ( http://www.savethepoles.com/ ) only to find out he had been thinking of another Polar Explorer Robert F Scott.  Royal Navy Captain Robert Falcon Scott wrote, 'The Pole. Yes, but under very different circumstances from those expected. We have had a horrible day‹add to our disappointment a head wind 4 to 5, with a temperature -22°, and companions labouring on with cold feet and hands.'

Scott and his four companions had successfully reached the South Pole, but only to find that the Norwegian, Roald Amundsen, and his team had beaten him by five weeks.

100 years ago this month, the Scott Expedition reach the South Pole.  Read the story of that fated expedition and you will appreciate the technological advances we have made.

Eric is a big fan of our SPF 15 lip balms.  We are a big fan of Eric's work to save the poles. So we are preparing to go to retail with a new "polar formula" SPF lip balm and donate 5% of sales to the save the poles efforts.  Go Eric!

Wednesday, January 18, 2012

The right lubricant can take a painful situation...

and make everything glide and slide with ease.  That is why our all purpose silicone lubricant is so special.  Wood, metal and many other substrates are the destination points for our lubricant.  In the old days
you got what was available.  Today you can use WD-40 ( not a lubricant but a dissolving solution), shop oil or our true blue American made home and shop lubricant.  A little silicone, mineral oil, paraffin and petro.  It is simple clean and effective.  Stops squeaks, makes drawers slide smooth, helps rollers roll, all of which allow you to reduce your stress, find your center and enter the land of calm. Ours is small and handy.
A little dab will do ya!
The Pied Piper

Monday, January 16, 2012

Lip Service


As I was traveling in Florida last week, I stumbled on the hotel that most of the airlines put their crews up for layovers.  I met a couple of flight attendants who were more than willing to pose for this provocative picture for a free tube of vanilla cherry lip balm.  It seems that spending most of your time in an the atmosphere of an enclosed airplane really dries out the lips and the skin!

A noted skin care expert recently ran the following test:

Supplies used for the test:
 - A 100% cotton t-shirt.
- Water.
- A small cap from a travel bottle of mouthwash that I used as a measuring cup.
I did this test in two different environments: the first in my hotel room in Boston on a sunny 50 degree December day. The second test was performed at 32,000 feet in an airplane…
How I performed the test: I filled the small mouthwash cap half way with water and poured it onto the 100% cotton t-shirt and time stamped it with a sticky note.
I watched and watched until the water spot had virtually disappeared and time stamped it again. I repeated the same exact steps up in the air.
Test results: The t-shirt took 1 hour and 27 minutes to dry whereas at 32,000 feet up in an airplane, it took only 24 minutes.


And skin care guide Canada says:
"Airplane" Skin
Does your skin and hair feel tight or dry when you get off of an airplane? The humidity on a plane can reach as low as 1% humidity on long flights and it can take just a 3 hour flight to sap all the moisture from your skin and hair. So stay hydrated during and after your flight, limit your intake of coffee and alcohol - they just make things worse, carry your moisturizer in your hand luggage to slather on mid flight and before you deplane, splash your face with water and follow with your moisturizer.


Food for thought.
The Pied Piper

Monday, January 9, 2012

Why Did the Pickle Cross the Road II




A Campaign With Juice
By: Tama Underwood, Associate Editor
Issue: 2012jan


A pickle-flavored lip balm promotion is so spot-on that the end buyer adds the product to its line.


In a world of one-off product campaigns and here-today-gone-tomorrow promotions, it’s a nice surprise when a product promotion becomes a regular order on which you can rely.

Last summer, Van Holten’s, a Waterloo, Wisconsin-based pickle manufacturer whose pickles in a pouch are sold around the nation, was approached about developing a dill pickle-flavored lip balm. The company jumped at the offer and began handing out Big Papa Dill Pickle Lip Balms at tradeshows to help make people aware of the company and its products.

The product was such a hit with Van Holten’s customers that it decided to add the lip balm to its product line and sell it in stores. “It kind of evokes the same feeling as our pickles-in-a-pouch,” says Steve Byrnes, president of Van Holten’s. “It’s fun, it’s quirky and we got the same reaction from the lip balm, so we thought it was the perfect extension.”

Does dill-pickle flavored lip balm sound strange to you? “That’s the appeal,” Byrnes says. “It gets a reaction. It’s a novelty. It’s fun, and people who really like pickles are using it. And it’s a really good lip balm.”

January 2012 issue of PPB magazine

ROI Formula

I am trying to find a formula for determining the ROI on brand awareness using Calculated Intangible Values.  I think I remember a formula where you take 3 years of pretax earnings for a company, subtract 3 years of the industry average return on assets and subtract the company's tangible assets. 

Which sounds like a lot or work. 

I know I can work through an ROI based on cost per impression and retention of that impression.  Which leads me to the effectiveness of something like a lip balm used as a promotional product.  The PPAI tells us that recipients of a promo product giveaway - 84% will remember the gift and 62% will have done or will do business with the promo product giver.  Then take a peek at the cost per impression, say about .004 per impression and you  have a pretty impressive ROI for promotional products!

Buy more lip balm, lotion, face paint, sanitizer and sun products!

The recent ppai show was great.  Attendance seemed to be down a little but the ASI Orlando show should be up!
The Pied Piper