This is the Season & Reason for Lip Balm

Winter officially begins this upcoming weekend, Saturday, December 21^st.  It’s also the start of Bowl Season in college football, with 35 bowl games from December 21^st through January 6^th.  Not to mention the “professional teams” have their big match-up on Super Bowl Sunday, February 2^nd.  The more intriguing discussion is not necessarily the teams slated for the game or what the final score and outcome will be?  Rather, it’s about the weather and what a possible Nor’easter might do to the eastern corridor as it prepares for the biggest game of the year. 

As preparations continue to be made for each and every bowl game, a recent Associated Press post noted that, “ticket holders entering MetLife Stadium will receive a gift bag.  Inside are a seat cushion, muffler, ski gaiters, three pairs of hand-and-foot warmers, lip balm and a package of tissues.”  That’s right—Lip Balm.  Lip balm in a swag bag.  It works for me.  Actually, you will find lip balm in many swag bags across our nation during bowl season and beyond.  Allure magazine mentioned several different styles of lip balms to be included in swag bags leading up to Fashion Week in New York City. 

So, no matter what bowl game you might be privilege to attend—hopefully in a warmer place minus the wintery conditions.  One thing to remember this season—that’s right—lip balm.  Whether (weather) the outdoor conditions are “frightful” or you happen to have the luxury of soaking up the sun.   Look for the soothing protection and comfort of lip balm. 

Now, where is my swag bag?  Oh yea, it will be at the Capital One Bowl—Wisconsin vs. South Carolina in Orlando.  I better make sure that my lip balm is SPF30.  This is the Season.    

IT'S COLDER THAN...

As we prepare for the deep freeze over the next few days, it's hard enough to smile when the temperature dips. But don't make it worse by neglecting your lips, which are especially vulnerable in winter because they don't contain oil glands.  To keep them soft and prevent chapping, keep them moisturized. And don't forget that they're susceptible to sunburn.  Broad Spectrum SPF 15 or 30 will protect your lips from the sun.

What will you give?

A simple question, yet, an impactful response.   

With so much discussion of Black Friday and Cyber Monday following a Day of Thanksgiving—our thoughts recently turned on this Tuesday to: “What will you give?”

Well, our staff here at Alliance Packaging Group, Inc., was quick to answer and responded through action on that very important question.  Through Tuesday, December 3, 2013, our efforts and community involvement reaches locally with useful lip balm samples and donations to the Saukville American Legion and a local bank to share with participants at an annual run/walk.  On a larger scale, our products, (i.e. – lip balms, hand sanitizers and sun screen) were included in care packs that are often shared with the homeless in Milwaukee through the tireless work of Mr. Bob’s “Under the Bridge” program—which was started back in 2007.  In addition, we continue to support the Milwaukee Rescue Mission, Balance Inc., North Texas Rehabilitation Services, Ozaukee County National Night Out, Advocates of Ozaukee County and Celebrate Grafton, Family Sharing of Grafton and Saukville Community Food Pantry.  Yes, a small sampling of giving back, but, on this #GivingTuesday™, it is our way to make mention on how WE GIVE and IMPACT our communities. 

What will you give? 

Have a great #GivingTuesday—EVERYDAY!